Concept and art direction for Gymshark’s International Women’s Day campaign.

I created Gymshark’s first ever grant scheme, awarding 3 female-led fitness communities over £30,000. The initiative encouraged significant social engagement and positive brand sentiment. I also cast 3 real female-led fitness communities and directed motion for the campaign assets. The design direction was crafted to feel strong, bold and emotive, with maximum impact on display at the campaign’s IRL event designed to unite and empower our female audience.